on Jun 16, 17

Organic vs. Natural:
Don’t be duped by deceptive food labels.

With all their acronyms, percentages, and lofty claims, food labels can be confusing—and, sometimes, whether intentional or not, deceptive. You’ve probably come across the terms “organic,” “natural,” and “all-natural” on your food’s packaging. And you’ve likely been lured into buying products that claim to be “natural,” versus “organic,” due to both their promising verbiage and their significantly lower price tags.

But what does “natural” even mean though? Is it the same as organic? Are “all-natural” products safe to eat? Do you have any idea what it is that you’re buying and, subsequently, fueling your body with? Eloise Nelson, nutritionist, co-founder, and formulator of Foodie Fuel Snacks, breaks it all down for you here.

“Natural” Does Not Equal “Organic”

As you’re perusing your local grocery store, please don’t be duped by food labels. Let me tell you that if you read the word “natural” on a package, it is absolutely no guarantee that the product hasn’t been overly processed, sprayed with toxic chemicals, subjected to hormones and antibiotics, riddled with artificial flavors, and inundated with chemical taste enhancers and high fructose sweetener.

At a very high level, the word “natural”—per the Food and Drug Administration (FDA)—simply means that the product has “probably been processed and is no longer a product of the earth.” Yep, that’s it. That means that such “natural” or “all-natural” foods can still contain antibiotics, chemicals from fertilizers, pesticides, and synthetic growth hormones.

Only foods that are certified organic, per the US Department of Agriculture (USDA), provide the government’s guarantee that you’ll be consuming a product that is free of these antibiotics, growth hormones, and toxic chemicals. We at Foodie Fuel have already undergone the lengthy process to become certified organic—and we are committed to using only certified organic ingredients to maintain the highest quality standards possible. The certified organic ingredients we use to produce Foodie Fuel Snacks increase the nutrient profile of our product, resulting in a nutrient-dense superfood snack.

Holding Your Fuel to the Highest Standard

As consumers, we should always strive to fuel our bodies with the purest foods—foods that are free of GMOs, pesticides, chemical taste enhancers, preservatives, colors, antibiotics, hormones, and more.

As a nutritionist and the formulator of Foodie Fuel Snacks, I always recommend putting your resources into purchasing and supporting organic food as much as possible—for your health and for the health of your family. I do understand that organic food is generally more expensive; however, if you invest in your health by eating organic now, you will end up with more energy, fewer trips to the doctor, and less time out of work due to illness, thus saving you money in the long run. It’s simply not worth it to compromise your health to save a few dollars at the checkout counter.

Foodie Fuel guarantees that the superfood snacks you’re consuming from us will always be certified organic and sure to fuel your body with the finest, most nutritious ingredients—a fact that brings us great pride.

A Note to Food Marketers from Foodie Fuel
If I could give food marketers and those who are in charge of creating product labels one piece of advice, it would be to please be transparent, so that consumers can make educated, informed choices.

Transparency, which encompasses both proper terminology and blatant labeling, keeps consumers aware of what they’re putting in their bodies. Improper labeling and marketing puts people at risk, due to potential allergens from food dyes, preservatives, and additives—in fact, every year, millions of people experience negative reactions to such additives and enhancers.

Consumers have the right to know how their food was grown and how it was handled post harvest. The only way to build your brand is with the utmost transparency. At Foodie Fuel, we are dedicated to building transparent relationships with you, our customer, so that you can depend on us to provide the healthiest, most nutrient-rich snacks possible.

And remember, you should always be able to pronounce every word in your food’s ingredient list. Labels should be simple to read and relatively short. Appoint one person in your family to be responsible for food and nutrition labels—education is key. If you ever have any questions about what’s in your food, don’t be afraid to call the company and ask how it’s made. We at Foodie Fuel would welcome that same call from you, at any time.

Be well, my friends,

— Eloise

     Nutritionist, co-founder, and formulator of Foodie Fuel

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